"Buzz is not hype and hype is not buzz," stated in an article of Entertainment Weekly by Stephen King. Some of the difference Stephen King points out between buzz and hype in the article are:
Buzz is Free. Hype is paid for.
Buzz is reliable. Hype is unreliable.
Buzz starts long before hype.
Good buzz is kind of like the Energizer Bunny, it can keep on going. It can travel from mouth to ear, to blog, to text message, and the cycle can be on self repeat for a while. Video marketing has been a buzz on the internet for a few years now (as I’m sure you’ve already heard).
I have written about Affiliate Video Marketing earlier this year and have read numerous affiliate industry leaders blog about video being the future of banner ads. We first rolled out the video program in September of 2007, but didn’t really start moving until February of this year.
With the success of our video program, we have decided to dedicate a page strictly for our in-house videos: ToolKing.tv. Our videos have over 100,000+ views already (as of last month) and believe that number will only continue to increase at a faster rate. One significant thing to note - completed views on YouTube only counts if the whole video was watched.
I believe this will be a valuable site for not only our customers, but our affiliate partners as well. You can now easily find videos on the products you would like to promote and embed it onto your website. It's also very easy to embed a YouTube video on your site along with your integrated affiliate tracking code. Click here to read on how you can integrate your affiliate tracking code along with our original tool videos. That was easy, right? Now go to ToolKing.tv and embed your video today.
So... how about them Broncos? I'm not really sure how to start this post, even though I had just read on a blog about how to write an introduction. One of the tips given on how to start off an introduction is to ask a good question. I know my question will probably not engage the readers to intellectually analyze, 'how are the Denver Broncos?' It won't develop any real response nor stir any emotions (unless you're a true Broncos fan), but aren't those Broncos good this year? =) Whether you're a Broncos fan or not, I think everyone can enjoy what Tool King has to offer this weekend.
Tool King does have more coupons for this weekend as the Denver Broncos are getting ready to play the New Orleans Saints. These coupons are valid only until Monday, September 22nd.
I look forward to seeing your sales drop in while seeing the Broncos record move up to 3-0.
Increase your conversion rate with a clear call to action phrase(s). One of the reasons why traffic doesn't convert to customers is because there was no call to action. Continue to read for more information on call to action.
Your customer is ready to buy a product, but they want to know what they need to do next. I've been to a few websites where I was interested in a product/service, but had no clue on what to do next: no phone number, no where to click, nothing! If you search long enough, in a hidden "secret" page, you'll finally come across a phone number or a link on how you can obtain the product. There are customers that will probably never make it to the hidden "secret" page.
This is the main reason why PopShops has recently added a "Buy" button. A call to action button simply points your customer in the right direction (where you want to lead them). For example, if you want the customer to read more information about the product, you would add a "More Info" button. For the call to action "Buy" button, you are letting the customer know that if they are interested in buying the product they can click on the "Buy" button.
If you haven't already signed up with PopShops to create a Tool King store, you can sign up for a free basic account at PopShops.com. The other great thing about creating a store with PopShops is that you have the option of adding your affiliate tracking code with either your Commission Junction, ShareASale, or LinkConnector affiliate id.
Add a custom "Buy" button for your store with PopShops:
- Click into your Styles editor in the "Customize" tab
- Check the "Add a button" checkbox
- Type the text you want on your button
- Save and close
One of the best ways to get free traffic to your site is through article marketing. It's absolutely free, but can be costly in terms of time. You have to work and put some effort and time into writing the article to make it relevant, keyword rich, interesting to keep the readers attention, 400-500 words, and proofread for spelling and grammar.
Making your article original and relevant enough that others will use it on their website will make your time consuming effort pay off in the long run. Once your article is used by others with a backlink, search engines will also find the content on your page relevant. The other benefit is that you can also use the article for content on your website. However, you will need to make some small tweaks to make it a little different before you can post it on your site or submit the article. For articles on products that Tool King carries, writing an informative article on the product is probably the best way to go.
Evelyn Grazini believes these are the top Ezine directories where you can submit your articles:
Here are this week's deals from ToolKing.com.
The Milwaukee 6523-81 is a Factory Reconditioned Super Sawzall 1-1/4 Reciprocating Saw with Rotating Handle . It provides the ultimate in power and versatility with a high powered 13 Amp Milwaukee built motor. The high powered Milwaukee built motor is meant for fast orbital cutting action that has a variable speed trigger from 0 to 3000 strokes per minute with a 1-1/4" stroke. The 360º rotating handle locks at 45º increments and can continuously rotate without going back to starting position. The trigger can stay on while rotating providing optimal user comfort in various cutting applications.
The DeWalt DW734 is a Factory Reconditioned Heavy-Duty 12-1/2 Inch Thickness Planer. The Planer has a powerful 15.0 Amp, 10,000 rpm motor which can handle larger, deeper cuts in hardwoods. It has a three knife cutter-head, which sets the surface finish delivered by the factory reconditioned DW734 thickness planer one of the finest finishes of any portable planer. An intuitive, one tool knife change system allows the operator to seat new knives quickly and easy on pins that are precision machined on the cutter-head and reversible knives deliver 30% more knife life. Extra-large folding tables and a 4 column carriage lock help provides support to minimize the movement that causes snipe.
The DeWalt DW052K-2 is a Factory Reconditioned 12V Heavy-Duty Cordless Impact Driver Kit which delivers 0-2400 RPM and 1000 in-lbs of tightening torque. The cordless impact driver's compact size and weight of the DW052k-2 allows for access into smaller areas. A durable magnesium gear case and all-metal transmission increases the life of the tool. The impacting mechanism directs torque to fastener limiting torque reaction felt on the wrist. The kit includes: impact driver, two 12V XR batteries, charger, and a kit box.
The Bosch DMD4K is a Digital Multi-Detector Kit. The zoom detector helps detect detects metals (magnetic and non-magnetic), electric cables and wooden substructures and indicates live cables before drilling. This will put an end to expensive drilling damage, such as drilling into metal water pipes or drill bits twisted on reinforcing steel. The Zoom Feature in Metal Mode will also help enhance precision in detecting smaller objects, and is able to distinguish between closer objects.
Although it's going to be sad not being able to sweat for a while, one good thing does come with cold weather: Fantasy Football! The NFL kicked off the 89th season on September 4th with the New York Giants vs. Washington Red Skins.
The American Bullies (my team) vs. African Honey Badgers was supposed to be a blow out. I was projected to lose, but as Forrest Gump saying goes, "Life is like a box of chocolates. You never know what you're gonna get." Tom Brady would receive a serious knee injury that would take him out of the game/season, giving the African Honey Badgers only 3 points.
With Tom Brady out of the game, the American Bullies would lead in points throughout Sunday. While all the African Honey Badgers are finished playing their games, the American Bullies still has one more player to go with the Denver Broncos Kicker, Matt Prater. No matter how many fantasy points Matt Prater generates, the American Bullies will still come out on top.
When I win, I like to share. For a limited time, Tool King's Football Sale:
- Coupon Code TD (Touchdown): Take $65 Off $1,000 or more
- Coupon Code FG (Field Goal): Take $30 Off $500 or more
- Coupon Code EP (Extra Point): Take $10 Off $200 or more
It is still summer, but the winds are blowing colder while whispering that the Holidays are near. I already miss summer, but I can't complain considering some States have already seen snow. I thought it was just Christmas? Time surely does know how to fly, which is why Google's Planning Calendar is already trying to get you ready for the holiday season.
Yesterday, September 4th, was the first day to begin your creation of Holiday Campaigns. The week after, begin Google Analytics Implementations. Finalize your Holiday Campaigns on September 22nd and start running your Holiday Campaigns a week later.
Google has made some webinar videos to help you make the most out of your Holiday Campaigns:
You can view the Calendar, Webinar Video 2, and more resources at Google's Resources (Unwrapped: Retail Holiday Guide).
I'm sure everyone has at one point in their life purchased something to only find out that if they would have waited, they could have saved hundreds or even purchased a better product!
The Milwaukee 0824-24 V18 Lithium-Ion Hammer Drill Kit that Tool King has on special right now might just be that product you wish you would have waited for. The Milwaukee 0824-24 V18 Hammer Drill with its Lithium-Ion battery can cut up to 25 2-9/16 inch selfeed bit holes per charge. The motor provides 550 in-lbs. of torque on high output. Patented reversible battery allows drill to fit in tight areas and optimizes balance while working overhead. The 0824-24 Hammer Drill is backwards compatible with existing Milwaukee NiCd 18V Batteries and can be charged in one hour or less. Normally the Milwaukee Hammer Drill Kit includes only:
- Milwaukee 0824-24V 18V Hammer Drill
- V18™ Lithium-Ion Battery
- 18V-28V Universal Charger, 110V Input
- Cordless Drill Carrying Case
- Side Handle
- No. 2 Phillips Bit
Milwaukee 0824-24V 18V Hammer Drill
- V18™ Lithium-Ion Battery
- 18V-28V Universal Charger, 110V Input
- Cordless Drill Carrying Case
- Side Handle
- No. 2 Phillips Bit
- 0880-20 Vacuum
- Filter Assembly (49-90-1900)Crevice Tool (31-01-2100)
- Wide Utility Nozzle (31-01-2110)
- Wireless Vinyl Hose (14-37-0160)
- One (1) Universal Quik-Lok™ Chuck
- One (1) Compact Magnetic Screw Guide
- One (1) 1/8" Hex Shank Titanium Drill Bit
- One (1) 5/32" Hex Shank Titanium Drill Bit
- One (1) 1/4" Hex Shank Titanium Drill Bit
- One (1) 1/4" Magnetic Nut Driver
- One (1) 5/16" Magnetic Nut Driver
- One (1) 3/8" Magnetic Nut Driver
- Six (6) P2 Insert Bits
- Two (2) S1/S2 Double Ended Bits
- Two (2) P1/P2 Double Ended Bits
- One (1) P2/P3 Double Ended Bit
- One (1) P2/SL6-8 Double Ended Bit
- One (1) T10/T15 Torx© Double Ended Bit
- Case
Tool King's Deal of the Day was made for one purpose: to help expedite conversion. When a deal last for 24 hours only, (hence, the name, "deal of the day") it should help be an additional boost in the enticement of the product before the clock runs out.
Tool King has a great deal everyday. Even with Tool King's already low profit margin prices; we try to shave off an extra $10 to $40 to really make our daily deals, a deal. Woot.com and Froomb.com have proven that daily deals are indeed attractive when the prices are right. Just look at our deal of the day today. The Skil 2372-01 Factory Reconditioned 7.2-VoltLithium-Ion Cordless 1/4-Inch Power Wrench Kit is only being sold for $19.88 (saving of 49%) at ToolKing.com! The Skil 2372-01 Cordless Wrench Kit is extremely compact and lightweight - fits into tight spaces where drills & extensions can't reach.
Tool King has provided a few ways you can choose to display the Deal of the Day: AvantLink's Deal Of The Day Tool (placed at the left side), 125x125 banner, and text link. AvantLink's Dynamic Deal of the Day Tool will integrate our Deal Of The Day campaign to your site in minutes using RSS, JavaScript (Dynamic Html & Text Ads) or Dynamic Banner Ads. This dynamic tool will update with a new product on a daily basis. All you have to do is set it up once on your blog/website and you will have a new daily deal every time we update it on our end (this applies to our 125x125 banner and text link as well).
It is no surprise that one day deals are a successful marketing technique, because people are always attracted by bargains. Who doesn't love to pay less and save money?
