Increase your conversion rate with a clear call to action phrase(s). One of the reasons why traffic doesn't convert to customers is because there was no call to action. Continue to read for more information on call to action.
Your customer is ready to buy a product, but they want to know what they need to do next. I've been to a few websites where I was interested in a product/service, but had no clue on what to do next: no phone number, no where to click, nothing! If you search long enough, in a hidden "secret" page, you'll finally come across a phone number or a link on how you can obtain the product. There are customers that will probably never make it to the hidden "secret" page.
This is the main reason why PopShops has recently added a "Buy" button. A call to action button simply points your customer in the right direction (where you want to lead them). For example, if you want the customer to read more information about the product, you would add a "More Info" button. For the call to action "Buy" button, you are letting the customer know that if they are interested in buying the product they can click on the "Buy" button.
If you haven't already signed up with PopShops to create a Tool King store, you can sign up for a free basic account at PopShops.com. The other great thing about creating a store with PopShops is that you have the option of adding your affiliate tracking code with either your Commission Junction, ShareASale, or LinkConnector affiliate id.
Add a custom "Buy" button for your store with PopShops:
- Click into your Styles editor in the "Customize" tab
- Check the "Add a button" checkbox
- Type the text you want on your button
- Save and close
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