Turkey Sale - Happy Thanksgiving!



Happy Thanksgiving! Receive free ground shipping when you enter promotion code "TURKEY" at checkout. Free shipping is only valid through November 30th, 2008. Remember, Tool King is also currently taking 5% off all reconditioned DeWALT tools and 10% off all new Makita tools and accessories for a limited time.

Banner Basics

"We think we would be a great fit for your campaign, however, we need a few specific banner sizes that are not currently offered with your campaign. Would it be possible to create a 300x250 banner?"

"Yes we can," I replied. Now that I have taken over the responsibility to create the daily deal banners, I took it upon myself to create a 300x250 banner as well. I'm going to be honest with you, before this I have never worked with Photoshop.

I created the banner in hopes of accomplishing two things:

  1. Branding
  2. Call to Action
I had to make sure our business name, logo, and slogans were going to be consistent with what is on our website. This transfers into using the same colors and text on the banners as well. Branding banner ads should help customers establish a link between your website and a particular product or service.

Once I have decided which message I would like to get across, the next step was to create a call to action. A call to action button will simply point your customer in the direction you want to lead them. Using words that prompt the user to take immediate action such as "Click Here", "Visit Now", and "Shop Now" will increase your click through rate and conversion rate.



The banner above was the final product. It's just something very simple, but hopefully it'll have accomplished the purpose of my original intent. I remind all our affiliate partners in every newsletter we send out, but if you need a customize banner in any size, don't hesitate to contact me. We have a great team here at Tool King that are very knowledgeable in Photoshop (incase you were discouraged by my banner above).

Buy Reconditioned Tools




Here is a little video to show why it might be good to buy reconditioned tools vs buying new tools. Reconditioned tools have that "new tool" quality for ridiculously low prices. Now you can save even more with reconditioned tools. Take an extra 5% off all DeWALT reconditioned tools. No coupon code is required. Discount will apply automatically at checkout.


DeWalt Coupon


This is only for a limited time, so I wouldn't wait to buy or promote. Click Here to check out all the DeWALT reconditioned tools at ToolKing.com before the deal is gone.

Elite Retreat 2009

Elite Retreat 2009The Elite Retreat which is being held on February 18th-20th, 2009 in San Francisco, California has officially started accepting registrations. This retreat is two days of information packed sessions, all geared toward your business needs. Jeremy Schoemaker has brought together a great line up of industry leaders to help you optimize your business structure. Here are the speakers at the event:

1st day Keynote: Gary Vaynerchuck
2nd day Keynote: TBA

Leaders:

Stephan Spencer - SEO Expert
Chris Winfield - PR Ninja
Neil Patel - Marketing Consultant, SEO, Social Media whiz
Andy Liu - Startup Expert
Kris Jones - PPC, Affiliate Expert
Jeremy Schoemaker - SEM Expert

You can learn more about the speakers at Elite Retreat Speaker's Profile.

So bring your business plan or current site objectives with you and they will help you optimize your business structure. They are able to work with you one on one as the Elite Retreat is really going to be a small group of entrepreneurs. The event will only be accepting 35 applications - the best 35 entrepreneurs/business attendees will be chosen by an application only process. For more information and registration, you can visit Elite Retreat's website.

Power Tool Turkey Video

Check out this 1950’s style fun video of Eric and Brian carving a turkey with a power tool:

AffiliateBenchmarks Affiliate Survey

Affiliate BenchmarksWant to see what other affiliates are doing? A survey by AffiliateBenchmarks was recently released and can be downloaded for free and be viewed for 30 days. As stated on AffiliateBenchmarks.com, "Our goal is to produce reports that help reinforce best practices, develop new ones, and strengthen the relationships between affiliates, advertisers, and agencies."

One of the questions asked in the survey was, "Which of the following methods do you use to drive traffic to your site?" According to the survey, here are the top 5 methods affiliates uses:

  1. Search Engine Optimization
  2. Pay-Per-Click Search Campaigns
  3. Email Marketing (utilizing an internal email list/database)
  4. Viral Marketing
  5. Email Marketing (utilizing an external or purchased list)
You can download the "Affiliate Survey #1 - November 12, 2008" by Clicking Here.

Affiliate Link Encoder v2.0

One of the best tools for affiliates just recently got better. AvantLink made some significant changes to the Affiliate Link Encoder tool that they released a year ago. If you own a blog or forum and haven’t put this tool to use, I highly recommend using it today. For those that already has it implemented, you don’t have to change a thing. It is full backwards-compatibility with the original version of the tool.

Here are the improvements AvantLink have listed on AvantLink's Blog:

  • The ALE now supports the encoding of plain text (a.k.a. “keyword encoding”) in your page content. Previously, only pre-existing direct links such as www.toolking.com would be converted to affiliate tracking links. Now, it’s possible to configure the ALE to not even require an existing direct link to the merchant: instead, it can operate simply on the mention of the merchant.
  • Now you may be thinking: “What about all of my pre-existing links - I don’t want those rewritten!“ Don’t worry, we’re not going to completely mangle your page: keywords that appear inside existing links are left alone.
  • With keyword encoding turned on, the ALE will (by default) automatically look for the name or URL of any of your active merchants in page content, and turn those into trackable links. You can override this default behavior by choosing which, if any, merchants should be encoded for a given ALE deployment.
  • You can also specify completely custom keyword/key-phrase associations to encode.
  • You can even specify certain pieces of text that should not be encoded as affiliate links; some people call these skip-words.
  • We’ve added the ability to specify some CSS/formatting for your encoded links. Built-in options include adding a “title” tag of “This is an affiliate ad link.”, a double-underline format, or even specifying a custom CSS class name to use for all of the links. You can mix & match these options too, to further customize your setup.
  • Lastly, when you use the ALE tool now you actually create a subscription/configuration entry. This allows you to make changes to your ALE deployment without going back through all of your pages to update the javascript include. It also allows some more advanced reporting on our end, such as which of your ALE subscriptions a particular click-through or sale resulted from; for keyword encoding our reports will even show which word or phrase was clicked on, leading to a particular sale.

To get started, just go to the “Tools” page of your affiliate account and click on “Create a new ALE subscription”. You'll wonder how you ever managed your blog/forum without this tool.

10% Off All New Makita Tools and Accessories

Makita is one of the largest power tools manufacturers in the world with a line of over 350 high quality, innovative tools. Makita has a well deserved reputation for building outstanding quality power tools. At ToolKing.com, we carry a wide range of affordably-priced Makita tools including Makita power tools, Makita cordless drills, Makita batteries, Makita impact drivers, Makita table saws and more. Now you can save even more when you purchase Makita Tools:

Makita Coupon Code

Take an additional 10% off all new Makita tools and accessories. No coupon code is required because the discount will automatically deduct the order total during the last step of checkout. The coupon is not valid on Makita reconditioned products. This promotion will only be valid until the end of November.

Hoops Coupon Code

When you spend $299 or more, get FREE GROUND SHIPPING ($9.99 value) and a FREE Milwaukee 20-Piece Bit Set ($9.99 retail value)! Just enter the promotion code HOOPS when you check out. Hurry, this offer expires on November 10, 2008 and supplies of the free bit set are limited to stock on hand!

FREE GROUND SHIPPING & FREE MILWAUKEE 20-PIECE BIT SET ON ORDERS OF $299 OR MORE!

Jobox Tool Box Storage

While making my way through the warehouse to the back office, I came across a big brown casket looking box a few months ago. I asked the guys hauling this big box what it was and they informed me it was a JOBOX Storage Tool Box.

JOBOX tool boxes have a strong reputation in the industry for being rugged, dependable, and secure tool storage products for truck and on-site storage. JOBOX works directly with the Pros to understand their changing storage and security requirements and are constantly searching for new ideas and innovations to deliver the most durable tool boxes on the market. Checkout the video below (I like how there is also an option to download the brochure):



Tool King carries a wide selection of JOBOX tool boxes at hundreds of dollars off retail prices. These storage boxes can earn you a nice sum of commission from just one sale - prices range from $449.99 to $1,219.99 on JOBOX tool box storage. You can visit the JOBOX page at Toolking.com for all the tool box storage we do carry for JOBOX.

Holiday Specials from ToolKing.com!

The holiday season is upon us and the year is coming to an end - we need to take out old inventory and bring in new inventory. This is the reason why we have placed Denver Tools and Makita Router Bits at blowout pricing. Also for a limited time, we are taking 10% off all new DeWalt tools and accessories. No coupon code is required as the discount will be applied automatically at checkout.

DeWalt Coupon

Here's the rest of the sales and promotions we currently have for the month of November:

1. Denver Tools
: Blowout Pricing on Denver Tools. Supplies Limited - Buy Today!

2. Senco: Incredible pricing on Senco Pneumatic. Savings up to 60%!

3. Makita Router Bits: Blowout Pricing on Makita Router Bits made by Amana. Starting at just $1.99!

4. DeWalt Reconditioned Drill/Driver: DeWalt DC930 14.4v Reconditioned Drill/Driver for only $59.99. *Tool only w/ case.

5. Price Match: Lowest online prices - PERIOD! Get $25 if we can't beat a competitor.