Banner Basics

"We think we would be a great fit for your campaign, however, we need a few specific banner sizes that are not currently offered with your campaign. Would it be possible to create a 300x250 banner?"

"Yes we can," I replied. Now that I have taken over the responsibility to create the daily deal banners, I took it upon myself to create a 300x250 banner as well. I'm going to be honest with you, before this I have never worked with Photoshop.

I created the banner in hopes of accomplishing two things:

1. Branding
2. Call to Action

I had to make sure our business name, logo, and slogans were going to be consistent with what is on our website. This transfers into using the same colors and text on the banners as well. Branding banner ads should help customers establish a link between your website and a particular product or service.

Once I have decided which message I would like to get across, the next step was to create a call to action. A call to action button will simply point your customer in the direction you want to lead them. Using words that prompt the user to take immediate action such as "Click Here", "Visit Now", and "Shop Now" will increase your click through rate and conversion rate.

The banner above was the final product. It's just something very simple, but hopefully it'll have accomplished the purpose of my original intent. I remind all our affiliate partners in every newsletter we send out, but if you need a customize banner in any size, don't hesitate to contact me. We have a great team here at Tool King that are very knowledgeable in Photoshop (incase you were discouraged by my banner above).