Coupon and Deal Sites Goes Up

During the past few months, I have noticed a sales increase from our coupon affiliate partners. It's not surprising as I have also been looking for more ways to save. I then came across an article last week, "Coupon and Deal Sites Up in Down Economy" by Lisa Picarille. Here are some interesting information from the article:

“As the nation’s economic woes continue, consumers have become increasingly careful about their purchasing decisions, with most now seeing online research as a normal part of their buying behavior, even for small purchases. Retailers that offer discounts, special promotions and product comparisons to engage – and keep – these consumers will have more success than those that continue to try striking emotional chords through traditional channels. These strategies, when combined with an understanding of the various online shopping personalities, can be effective in winning over new consumers and influencing hardcore shoppers.”

The study went to state that, hardcore online shoppers, termed “weekly shoppers”, can be influenced by coupons and discounts, but so, too, can a new consumer segment PSB discovered called “recession shoppers” – those who will shop more online if their personal economic circumstances deteriorate. Specifically, the study found that: “68 percent of “recession shoppers” (and 79 percent of “weekly shoppers”) purchased something online they wouldn’t have otherwise because of a coupon or discount. 64 percent of “recession shoppers” (and 70 percent of “weekly shoppers”) said they purchased something from a particular online retailer they wouldn’t have otherwise because of a coupon or discount.

In the newsletter I just sent out to our affiliate partners, I included these current deals:

Buy a selected DeWALT 28V Nano Tool and receive a FREE extra battery and DC519 Flexible Floodlight ($130 Value)
DeWALT Hard Hitting Rebates! Get a free DeWALT Tool with selected tool purchase.
Jet Build-Up Savings Event! Buy JET products and get FREE tools and accessories! Click Here for more details.

I'll be adding more as I see them.